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2020 Travel Blog Income Report
Welcome to my travel blog income report for 2020!
I can’t believe that the year 2020 is actually over. While this wasn’t the greatest year for many travel bloggers, I still saw some pretty good growth on Wander Her Way. 2020 was my second full year of blogging, and I am excited to see where things go in 2021.
While I have published a roundup of 20+ travel blog income reports from other bloggers, I had never shared my own travel blog income report… until now.
I decided to do an income report for 2020 to show you exactly how I earned money from my blog this year, including statistics like a breakdown of my income and traffic sources.
Background on My Blog
I started my travel blog in September 2018. I already had another blog that I had been making money from for almost a year, and that blog was my main priority. Wander Her Way has always been more of a side project for me (although I want to change that in 2021!)
In 2018, I started making a little money ($148 in the first four months) from this blog.
Then, in 2019, I made $4,863 from this blog.
At the end of 2019, my traffic was on an upward trend and I got into the Mediavine ad network. However, a couple months into 2020 everything came to a halt due to the pandemic.
I can confidently say my income would have been MUCH higher this year if that hadn’t happened, but I was lucky enough that my other blog was unaffected, and I started a new blog in March 2020 that grew very quickly. I’m hoping my travel blog keeps growing in 2021 too!
Here’s a look at my travel blog income from 2020:
Blog Income Breakdown
- Display ads: $3,140 (23.2%)
- Affiliate marketing: $2,885 (21.3%)
- Sponsored posts: $1,302 (9.6%)
- Virtual assistant work: $6,178 (45.7%)
I also had some non-cash earnings from my blog…
- Airbnb credit: $171
- Disney gift cards: $500
I earned the Airbnb credit from people signing up for Airbnb using my referral link (sign up and get a free $40 credit for yourself!) and the Disney gift cards from people signing up for the Chase Disney Visa credit card through my referral link. These non-cash earnings are a nice bonus!
I started off the year with Monumetric ads on my blog, but I had applied to Mediavine in December after reaching their traffic requirements. So in mid-February, I got Mediavine ads on my blog and enjoyed much higher ad earnings from them for about two weeks.
Then the pandemic hit, and my ad revenue took a huge hit. Honestly, it still hasn’t come close to recovering to what it was back in February, but it’s slowly been increasing again.
My affiliate marketing income this year came from various affiliate programs (nine total.)
The top three most profitable affiliate programs for me this year were…
- Bluehost (thanks to my guide on how to start a travel blog)
- Amazon (various travel-related products)
- Skimlinks (mainly hotel and flight bookings)
These three affiliate programs made up the majority of my affiliate marketing income.
Here’s a list of the best travel affiliate programs for travel bloggers.
I took on a few sponsored posts this year which was a nice boost to my income. I don’t seek out these opportunities, so I only do a sponsored post if a brand reaches out directly to me.
Virtual Assistant Work
Starting last November, I began working with another travel blogger helping her with various blogging tasks. Some of the things I help her with every month include…
- Scheduling content on Twitter
- Creating and uploading pins to Pinterest
- Researching/writing blog content
- Other miscellaneous business tasks
In addition to this monthly work, I also took on a few smaller projects with another travel blogger.
While this isn’t strictly “blogging” income, I count it because I got this work due to my travel blog. I really enjoy working with other travel bloggers and want to continue doing it!
Blog Traffic Breakdown
How much traffic did Wander Her Way get in 2020?
- Yearly pageviews: 287,295
- Average monthly pageviews: 23,941
My traffic was highest in January and February (over 40,000 monthly pageviews) but then it plummeted at the beginning of March and unfortunately has not recovered since then.
And here’s a look at where that traffic came from:
- Social traffic: 71.9% (99.6% from Pinterest)
- Search traffic: 21.7%
- Direct traffic: 5.9%
- Referral traffic: 0.4%
So the majority of my traffic comes from Pinterest, and a growing amount came from organic search this year too. It’s good to see my SEO efforts starting to pay off!
How Many Blog Posts Did I Publish?
I didn’t publish a TON of blog posts on Wander Her Way in 2020, but I did manage to publish at least one new blog post every month (and some months quite a few more than that.)
- Total Posts Published: 31
I published a lot more frequently in 2018 and 2019, but I think I will keep the pace of 2020 up again in 2021. So my goal will be to publish 2 to 3 new blog posts per month.
At this point, I have over 140 blog posts on Wander Her Way, so I also like to spend time updating and improving old posts too to keep them relevant.
Here’s a list of 50+ travel blog post ideas to inspire you if you need some ideas for your blog!
How Much Time I Spent Working
As I mentioned at the beginning of this post, Wander Her Way has always been more of a side project for me and taken a backseat to my main blog (which is my biggest source of income.)
This year especially, I didn’t spend as much time working on Wander Her Way because of the pandemic. I found it more productive and profitable to focus on my main blog and the new blog I started instead, because they were earning a lot more than this travel blog was.
So overall, I would say I spent about two hours a week working on Wander Her Way (excluding the time I spend on virtual assistant work.) This work pretty much exclusively consisted of writing new blog posts, updating old blog posts, and creating/uploading pins on Pinterest.
I’m pretty happy with the amount I earned based on the amount of time I spent on this blog.
Goals for 2021
Up until now, I have been blogging in addition to college, and then in addition to my full-time job.
But at the end of 2020, I quit my full-time job after a year and a half to blog full-time and travel for a year! So now that I’m going to be traveling a lot more, I want to focus on this blog more in 2021.
Here are my blogging goals for 2021:
- Write 2 to 3 new blog posts per month
- Increase Pinterest and organic search traffic
- Earn $20,000 from this blog
- Collaborate with other travel bloggers more
- Work with hotels (maybe?)
- Start an Instagram for my blog (maybe?)
I’m still not sure about the last two but we’ll see what happens! I’ve been avoiding Instagram because I really just don’t like social media (I deleted my personal Instagram a year and a half ago) and I find it to be a huge waste of time. So I’m not sure I want to do it, even for my business.
So this is my blog income report for 2020 and my blogging goals for 2021!
Let me know about your blogging goals below. 🙂
Other Travel Blogging Tips
This post is part of my ongoing series about travel blogging.
Be sure to check out these blog posts for more travel blogging tips and inspiration!
- Travel Blog Names: How to Choose One + Ideas
- How to Start a Travel Blog for Beginners
- How to Make Money with a Travel Blog
- 6 Best WordPress Themes for Travel Blogs
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